The Indian automobile industry has undergone a drastic change over the last decade, if you wished to buy a car in India around ten years ago you barely had a handful of options to choose from. If you wished to purchase a small car, the first thing that would come to mind was the Maruti 800, which is one of the best selling cars in India till date. The only other available hatchback was the Daewoo Matiz. In the sedan segment, you could choose from the Maruti Esteem, Daewoo Cielo, Hindustan Motors Contessa and the Opel Astra. All this seems like a very distant and hazy memory if you look at the automobile industry today.
Today we are too spoilt with options; one has too many options to choose from in each segment. International car giants like Honda, Skoda, Chevrolet and Volkswagen are all major competitors in the car market and are all fighting to gain a stronghold of the Indian market. Even premium car makers such as Porche, Aston Martin, Rolls Royce and Audi have a strong presence in the Indian market. This proves exactly how important a market India is for even such big car makers. If you had asked someone whether India would ever have a Rolls Royce or Aston Martin showroom in its metropolitan cities ten years ago, you would probably just be laughed at. However that dream is now a reality. There are cars being launched in such quick succession, it’s hard to keep a track of it. Almost every other day in the newspaper, we see a large front page ad telling us about some car that has been or is going to be launched. Even local competitors have stepped out of their comfort zone in order to fight the competition and maintain a stronghold of the Indian market. For example, the Maruti Kizashi which was launched last year is the first car launched by Maruti in the premium sedan segment and is priced on the same level as the Honda Accord and Civic. All the car segments irrespective of hatchbacks, sedans or SUV’s have multiple cars launched every few weeks.
Some of the recent cars that have been launched are the new Maruti Dzire, the Maruti Ertiga, Mahindra XUV 500, Skoda Rapid and the Honda Brio. Another new car in India to be launched soon is the Volkswagen Up, which is Volkswagens first attempt to making a budget car which is specifically designed for the average Indian. This proves to us exactly what a long way the Indian automobile market has come in a little over a decade.
Maruti Suzuki introduces Maruti Kizashi new car in India that offers premium styling, best in-class performance with great features and unmatched cruise control.